Coming into this course, I had a general knowledge of many of the skills and concepts we covered, however I never had the experience of combining them together into a blog. Throughout this course, I was able to further develop these preexisting skills and apply them to new platforms to see how everything can work together when combining visual elements such as photography and videography to a text based blog website.
For soft skills, one of the things I learned a lot about was listening to others during interviews and learning how to take someone else’s story and create something out of it. This was very noticeable in the web story assignment, where I interviewed a professor at the University of Wyoming and was able to share a message he had across not only my blog, but instagram as well.
In my upcoming career as a marketing technologist, this course helped provide me with knowledge that I know I will be using. To begin, website development is something I will be assigned to do, and that was one of the first things we learned in this course. Additionally, I plan to use the concepts from web writing to create a professional business-based blog to highlight customer success stories and allow people to learn about how clients use my businesses services.
One of the most meaningful assignments was the video production one. For me, I have developed video projects for years, both personally and professionally. With my knowledge in this area being advanced, I loved being able to take an assignment and apply my creative freedom to it, and seeing all the concepts from this class combine into one project, including video, interviewing and publishing content.
One of the most challenging assignments was also the video assignment. For this assignment you have to do a lot of planning, and in my experience, video projects always take longer than you anticipate. You need to plan who will be in the video, what shots you will use, what you want people to say, and then initiate that plan. Once done, the editing itself is fairly easy for me, and is very rewarding to see a project come together.
If I could go back and give myself advice about this course, I would say to branch out more outside the university and look for opportunities that could be used for assignments that are more unique. This was hard given the time and amount of detail required, but I believe this would greatly increase the value of my content.
In sum, this class was unique compared to my other classes. Rather than learning about these techniques and methods via textbook, we were able to read, discuss and then go out an implement our studies. This very hands-on course is a great introductory course for multimedia production, and while I consider my personal skills in this field to be more advanced, I still find myself learning from not only the content, but other students in this class as well.